(This blog post was developed by a National Worm Expert.)
Oh, those worms, those magical, magical worms: eating their magic worm food then falling asleep in their magic worm bedding, safe down on the Magic Worm Farm. Keeps (magical) worms happy!
Then, I suppose, the magical worms are fated to be eaten by a (presumably non-magical?) large mouthed bass, but that is the nature of farming. All these magical wormy products, in their distinctive yellow with red, black, and “worm brown” trade dress, are produced in the magical (and fishing intensive) land of Wisconsin.